Canyon Brandbook

Canyons brand book is a gift to their own employees on the occasion of Canyons 25th anniversary. It’s a little bit less of a plain corporate design book, but more of a visual concentrate of Canyons brand values. It is about pure emotion and it shows Canyons close connection to cycling and the community of cyclists. It is about the pure experience – pure cycling.

The cover of this brand book is made from original Canyon cardboard boxes used to ship their bikes. The inner sheets have either been printed on bulky, rough paper, high gloss printing paper or semi-transparent plastik. All pictures were printed in Aniva colour range, which allows for an extremely high density and increases their luminosity. A map of Canyons test tracks near their headquarter in the rear cover of this brand book eventually allows every employee to feel “Pure Cycling” for themselves.