DANIEL PERRAUDIN » Projects

Brandstätter Publishers, publishing program

Daniel Perraudin — Mon, 11 Apr 2016 20:33:29 +0000

Visual conception of the publishing program as well as derived special publications, cover- and layout system, icon development, design, layout und typesetting

Christian Brandstätter Publishers is one of the biggest photo and art book publishers in Austria. While rethinking their biannual publishing program we restructured the content and wrapped up all the important information (author, title, additional bibliographic data etc.) into one side column to access all the basic information at a single glance.

The clear, column based design as well as the subtle typography are complemented by a set of delicate b/w icons, derived from the publishers logo and made to blend seamlessly with the clear typographic design.

Old Masters Picture Gallery, Dresden Zwinger

Daniel Perraudin — Thu, 25 Feb 2016 16:32:09 +0000

The collection of the Gemäldegalerie Alte Meister (Old Masters Picture Gallery) at the Dresden Zwinger of more than 750 paintings from the 15th – 18th century is regarded as one of the most important. During the last two years the gallery has been renovated and its first part has opened for the public again by the end of February 2016. Together with fellow Leipzig based design studio Gourdin & Müller we were working on the new signage.

A sensitive, contemporary design, paired with an exclusive, not yet released geometric Sans Serif make sure that the signage blends in perfectly with the architecture and still reflects the representative character of the gallery. All letters, floor plans, arrows and figures consist of a corpus of 10mm depth, painted in the same color as the wall it sits on, as well as a 2mm bronze facing that reflects minuscule details in the overall architecture of the gallery. This attention to detail ensures that the signage has an almost stucco like appearance and reflects the representative character of the place perfectly.

SPICED

Daniel Perraudin — Fri, 15 Jan 2016 12:17:44 +0000

SPICED offers full-time, high-quality web development/software engineering programs in Berlin designed and taught by industry experts with real-world projects by partnering international companies of to empower students to succeed in the tech industry or to found their own start-up companies.

At the core of SPICEDs visual identity we created a generative polygon-based logo, the stationary and the graphical basics of their brand structure. This generative logo design represents best how programming and design can go hand in hand to create something

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Archiv Bürgerbewegung Leipzig

Daniel Perraudin — Mon, 21 Sep 2015 13:17:07 +0000

Design, layout and typesetting

For the first time in years the Leipzig based Archiv Bürgerbewegung brings all of their activities together in a handy A5 brochure. The double-sized cover in bright orange works either as a simple front cover or as a play of words from the back to the front cover. The inner part of the brochure encloses very heterogeneous pictures, streamlined by a strong typographical conception.

Schmitt Werke

Daniel Perraudin — Tue, 05 May 2015 16:05:26 +0000

The new corporate identity system for Schmitt Werke – a flexible design with a strong and condensed logotype system, a clear design grid and a powerful, editorial-like photography. A powerful new identity system for both, the umbrella brand as well as its subsidiaries.

The new brand architecture has been jointly developed in an intense process, in which the local roots of Schmitt Werke and the increasing international focus of the group have been combined in a new claim. The new color range has been carefully readjusted and extended so that all brands have a clear distinction within the range and the system stays flexible enough to allow for future brands to find their place amongst the others. Furthermore we developed a consistent design grid for various communication materials, which allows for a very coordinated and integrative corporate identity throughout all brands.

Stolpersteine

Daniel Perraudin — Wed, 11 Feb 2015 17:44:01 +0000

All around Europe “Stolpersteine” are a reminder of people that have been deported during the Nazi regime in the Third Reich – among them were not only Jews, but also gays, intellectuals, members of opposing political parties etc. Cobblestones with their names and birthdays engraved in front of the houses the victims lived in remind us of how ubiquitous the Nazi repression and persecution was. The metal stones keep our memory of all those once anonymous victims alive, they give them a name and a story.

We designed the banners for the travelling exhibition about “Stolpersteine” in Leipzig. Individually selected cases with portraits, documents, diary entries and texts are freely arranged around a static, duplex-coloured historical middle axis, that puts personal the fate of victims in a broader socio-historical context. Transfering the all-to-well known historical documents such as pictures of concentration camps, iconic buildings and disturbing decrees by the Nazis into an iridescent colour range takes away some of the historical weight and creates a very modern feel to the whole exhibition.

The design is complemented with a very versatile typography, which intertwines pictures with texts and allows for a playful approach to a rather serious topic.

THE WYE

Daniel Perraudin — Tue, 04 Nov 2014 13:05:09 +0000

THE WYE is a hybrid that melds the most productive elements of institution, creative agency, accelerator, art house, community initiative, incubator and lab into one company to evolve culture, industry and society.

Together with Nadine from JUST DAMN R!GHT we developed, designed and optimized the comprehensive corporate identity system of THE WYE, ranging from logotype and stationary to brochures to supporting their digital brand management across various social media channels.

Within this process JUST DAMN R!GHT first captured what THE WYE actually is in all its facets and translated the brand’s mission into a guiding yet engaging brand statement: Redefining the intersection of art, design and technology.

Second we improved the existing logo and jointly developed and designed a new visual identity system which is founded on the idea of a Y-shaped track arrangement and the angular degrees of where lines in the visual merge. We also created a custom headline font that extends the diagonal design principles into typography. The entire branding system is drawn on this geometry, from the word and logo mark to brand architecture, typography, graphics and visual patterns across print and digital media. Due to its geometric rules the system stays consistent, but at the same time offers dozens of possibilities to create flexible, visually unified design solutions.

Myth & Truth

Daniel Perraudin — Thu, 25 Sep 2014 08:25:05 +0000

Visual conception of the series, coversystem, design, layout und typesetting

Sisi, the Josephinum, Emperor Franz Joseph, the Lipizzans – Viennese icons that are well known even in hidden places at the back of beyond. This newly developed and designed series takes a fresh look at some of these icons – visually not like most of the books in the tourist shop around the corner, but more like a magazine reduced to the size of a paperback.

Derived from the narrow proportion of the book, the typography takes that on with the use of a classy yet powerful narrow typeface. Together with the extensible colour range the stringent, yet flexible typography and layout principles visually distincts this series of books.

Schloss Hof

Daniel Perraudin — Sun, 31 Aug 2014 13:30:49 +0000

Grafisches Konzept, Modellbeschriftung

Schloss Hof, mitsamt dem 50 ha umfassenden Außenareal, stellt das größte der Marchfeldschlösser östlich von Wien dar. Die 1725 von Prinz Eugen erworbene Burg wurde zu einem Barockschloss mit siebenterrassigem Garten ausgebaut und lange Zeit als Sommerschloss genutzt.

Das in warmen Farben gehaltene Holzmodell im Foyer gibt in Verbindung mit der neu konzipierten, umlaufenden Modellbeschriftung einen Überblick über das weitläufige Gelände. Die neu gestaltete Chronik des Schlosses sowie Abrissblöcke zu verschiedensten Themen runden die grafische Neukonzeption des Foyerbereichs im Rahmen

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LM

DP — Thu, 23 Jan 2014 12:20:51 +0000

Logotype, Corporate Design, Brand Guidelines, Imagery, All Printed Matter

Focus on our clients – as a strong family branding the LM brand consists of a lawyer & tax consultancy (Leinauer Müller & Partner) and an auditing company (LM Audit & Tax). The logo as well as the comprehensive corporate design were developed alongside a sound brand definition. All together the new branding perfectly reflects their self conception as well as the client’s conception.

Bright color schemes, a typography that is both elegant and classic, a very flexible corporate design and a modern, abstract image-concept add to a serious, modern brand that distinguishes itself clearly from the usually bleak com-petitors. Since it was not yet publicly available Tiempos Text, the typeface used for their corporate design, was used in a custom hinted pre-release version for webfont use on the new LM website.