Höfe am Brühl, Leipzig

The Leipzig “Brühl” at the crossroads of the old imperial Via Regia and Via Imperia is one of the oldest streets in Leipzigs inner city. In the GDR the war-damaged Wilhelminian department store situated here was given a new cladding. Due to its characteristic convex-concave structure it soon became one of the citys icons. In 2012 a new shopping centre with apartments was built on the 21,000 m2 site, whose facade incorporated the characteristic interplay between convex and concave elements.

Just as the architecture by Berlin-based Grüntuch Ernst Architekten the graphic conception of the signage system references the architectural history of the site. The core of the design concept features a custom made typeface that, just like a Moebius strip, plays with human perception and makes for a very distinct appearance.